Welcome to Greens

With the recent cessation of production of the World famous Land Rover, Greens, as the oldest Land Rover Dealer in the World feels a sense of great nostalgia.


Greens started as a business in 1846. Back then, over 160 years ago, we operated as an ironmonger's shop in Haverfordwest High Street,Pembrokeshire, South Wales -  later developing into the sale and repair of cycles and motorcycles in the early 1900’s. Around 1907 the company sold its first motor car, and it has sold thousands since!

The Company was one of the first worldwide to represent Land Rover, and is proud to have held this relationship since 1948. Over the years the Company has developed into a dominant force in motor repair and retailing and we represent Jaguar, Land Rover, Subaru and Great Wall as agents, with very close specialist repair and parts links with Mitsubishi, Citroen.

We are now part of PMS and we have a wide selection of used cars and 4X4 vehicles including new Fiat, Alfa Romeo and Chrysler Jeep within the group. Why not call in and see what we have to offer. Our stock changes daily and we can also search for any make or model car that you require if we don't already have it in stock.

Subaru Pembrokeshire from Greens Motors
Great Wall New